The multi-year partnership outlines a phased localisation roadmap aimed at building scalable manufacturing capabilities in India
Nuuk, one of India’s fastest-growing new-age D2C home appliance brands, has entered into a multi-year strategic manufacturing partnership with Zetwerk as part of its long-term plan to build a scalable, high-quality, and cost-competitive manufacturing base in India. The partnership underlines Nuuk’s intent to build a strong, future-ready manufacturing ecosystem aligned to global standards, localisation and long-term capacity building as it scales. As part of this development, the brand has appointed Sanjiv Rangrass (Non-Executive Independent Director, Zetwerk) as its Make-in-India Advisor.
The association with Zetwerk signals the furtherance of Nuuk’s broader strategy to work closely with manufacturing partners in India.
“We are building Nuuk as a new-age, design and technology-led brand in consumer appliances, where form and performance come together to create products that genuinely improve everyday living. To do that at scale, we believe we need manufacturing in India that can match our ambition for quality, speed, and innovation ,” said Gazal Kalra and Shalabh Gupta, Co-Founders, Nuuk.
“We are building Nuuk as a new-age, design and technology-led brand in consumer appliances, where form and performance come together to create products that genuinely improve everyday living. To do that at scale, we believe we need manufacturing in India that can match our ambition for quality, speed, and innovation .”
– Gazal Kalra and Shalabh Gupta, Co-Founders, Nuuk.
“ For us, Make in India is not simply a tagline but a commitment to building and manufacturing in India at global standards. With the appointment of Sanjiv as our Make-in-India Advisor, it adds deep operating experience to this vision and strengthens our ability to build responsibly with quality at the core,” added she.
Rahul Sharma, Managing Director – Precision Business (Electronics), Zetwerk, further stated, “Nuuk represents a new generation of Indian consumer brands that are investing early in manufacturing depth. It is taking a long-term view on how products are designed, built, and scaled in India. The partnership extends our shared approach towards building high-quality production in India. We believe it further reflects a commitment to developing globally competitive products from India, with an aim to build the systems and processes needed for sustained Make-in-India growth over time.”
A Manufacturing Partnership Grounded in Scale and Localisation
Zetwerk is expected to serve as Nuuk’s manufacturing partner for select home appliance categories, including fans, heaters, and more, with a shared focus on progressive localisation and scalable production.
The alliance is part of Nuuk’s larger approach and aim to collaborate with multiple manufacturing partners across categories.
“The partnership extends our shared approach towards building high-quality production in India. We believe it further reflects a commitment to developing globally competitive products from India, with an aim to build the systems and processes needed for sustained Make-in-India growth over time.”
– Rahul Sharma, Managing Director – Precision Business (Electronics), Zetwerk
Roadmap to Strengthen Make-in-India Initiatives
The partnership will be guided by a structured roadmap including collaborative new product development, pilot manufacturing programs, and the establishment of robust testing and reliability facilities that lay the foundation for quality-driven production.
Going forward, Nuuk aims to deepen its Make-in-India footprint across key appliance categories required for long-term scale. This move reinforces its ambition to play a leadership role in shaping how new-age consumer brands build and manufacture in India. It puts forth Nuuk’s intent to move from product innovation to industrial capability, anchoring its next phase of growth in manufacturing excellence.
