The distribution partnership with Supertron is aimed at aggressively strengthen Lexar’s market share position in camera memory solutions segment
Lexar, a leading global brand in flash memory and storage solutions, has announced the appointment of Supertron Electronics Pvt. Ltd. as an official Pan-India distributor for its key product segments in India. As a part of this strategic partnership, Lexar plans to further penetrate and expand its distribution and sales network across India, thereby making its products readily available for its end consumers across the country. Under this partnership, Supertron Electronics will distribute Lexar’s popular range of products, including pen drives, portable SSDs, microSD cards, internal SSDs, and DRAM modules across both consumer and enterprise markets.
Lexar’s portfolio includes a wide range of memory and storage solutions, specifically designed to meet the surge in demand for high-performance storage and data transfer speed requirements in the Indian memory solution market. This partnership with Supertron Electronics aligns with Lexar’s commitment to providing high-quality products to meet the growing demand for reliable and innovative memory solutions.
“Supertron’s deep understanding of the Indian market and their strong distribution capabilities will help Lexar to further aggressively establish itself as a trusted and innovative brand in the Indian storage market.”
Fissal Oubida, General Manager – India, Middle East, and Africa, Lexar
Commenting on the announcement, Fissal Oubida, General Manager – India, Middle East, and Africa, Lexar, said, “India is a key market for Lexar, offering immense growth potential. Through our partnership with Supertron Electronics, Lexar aims to further aggressively establish itself as a trusted and innovative brand in the Indian storage market. Supertron’s deep understanding of the Indian market and its strong distribution capabilities make them an ideal partner. Together, we aim to accelerate our reach and make Lexar’s innovative storage solutions accessible to a broader consumer base.”
Lexar has currently secured the No.1 leading market share positions in India with its CF Express and SD card offerings. The brand now aims to replicate this success in other high-demand segments such as SSDs, portable SSDs, and DRAM solutions. With over 50 branches and a presence in more than 750 cities across India, Supertron Electronics is one of the country’s foremost IT and electronics distribution companies, supported by a robust on-ground sales force and a network of over 15,000 channel partners. This collaboration marks an important milestone in Lexar’s commitment to strengthening its presence and delivering cutting-edge memory solutions to a wider Indian audience.
“We are proud to join hands with Lexar, a brand known for its uncompromising quality and technological innovation. This collaboration enhances our product portfolio and allows us to offer our customers best-in-class memory solutions backed by Lexar’s global expertise.”
Vibhor Agarwal, CEO, Supertron Electronics Pvt Ltd
Echoing this sentiment, Vibhor Agarwal, CEO, Supertron Electronics Pvt Ltd said, “With rapidly evolving technology and dynamic market trends, the future looks promising for Lexar’s innovative solutions. Lexar’s cutting-edge product lineup—delivering high speeds and large storage capacities—reflects its unwavering commitment to performance and reliability. We are proud to join hands with Lexar, a brand known for its uncompromising quality and technological innovation. This collaboration enhances our product portfolio and allows us to offer our customers best-in-class memory solutions backed by Lexar’s global expertise. We are excited to expand Lexar’s presence in the Indian market, aiming to enhance the digital experience and positively impact the lives of Indian consumers.”
Lexar continues to focus on innovation, reliability, and customer-centricity, offering the latest in storage technology to meet the evolving needs of creators, gamers, professionals, and enterprises.
One of India’s ten largest IT product distribution intermediaries, Supertron Electronics Ltd commands a turnover of over INR 7000 Cr. Established in 1993 in Kolkata by V.K. Bhandari, the Chairman and Managing Director, Supertron Electronics is driven by an overarching mission to bring world-class technology to an under-penetrated India and empowering users. The company’s flagship business is the distribution of a wide variety of IT products including Desktops, Laptops, Netbooks, PC components, Peripherals, Memory modules, Storage products, Networking products and Consumer Electronic Products of brand-enhancing international vendors.
