CrowdStrike Unveils Unified Data Protection to Secure Data Across Endpoints, Cloud, GenAI, and SaaS
CrowdStrike has announced new Falcon Data Protection innovations. These advancements enable security teams to protect sensitive data across endpoints, cloud environments, GenAI, and SaaS applications, preventing exfiltration by insiders and identity-based attackers. The CrowdStrike Falcon® cybersecurity platform now empowers teams to replace legacy DLP solutions that required separate tools for endpoint and cloud with real-time, unified protection from a single platform.
“In today’s threat landscape, your data isn’t just an asset – it’s the primary target,” said Elia Zaitsev, chief technology officer at CrowdStrike. “Legacy data protection approaches fail because they’re fragmented across environments, blind to encrypted exfiltration, and incapable of stopping threats in real time. With Falcon Data Protection, we offer unified visibility and control across your entire data ecosystem, providing the real-time protection needed to stop data theft before it happens.”
Elia Zaitsev, Chief Technology Officer at CrowdStrike, says: “In today’s threat landscape, your data isn’t just an asset – it’s the primary target.”
Transforming Data Protection Requires a Unified Platform
Falcon Data Protection eliminates the need for separate, piecemeal endpoint, cloud, and SaaS security tools by providing comprehensive protection through a single platform. Key innovations include:
- Runtime Cloud Data Protection: Delivers runtime protection for cloud data at rest and in motion, leveraging eBPF to detect and block unauthorized data movements in real-time without slowing systems down.
- Industry-First Encrypted Exfiltration Prevention: Inspects sensitive data within encrypted archives like 7zip files as they’re created, identifying and automatically blocking data theft attempts before files are locked and exfiltrated.
- Complete GenAI Data Security: Uses proprietary Similarity Detection DNA technology to recognize sensitive content even when modified or repackaged for GenAI tool upload, preventing inadvertent exposure of sensitive information.
- Comprehensive Coverage Expansion: Extends unified data protection to macOS environments, provides expert-led hunting for SaaS security threats, dynamically eliminates standing privileges to sensitive data, and rapidly detects identity-based threats.
